Marketing 101

Jonathan Goldsmith is probably not a name you’ll recognize right away, but I suspect you’ll know his face. He’s an actor that you have no doubt seen a thousand times. Beginning in the 1960s, he was a regular “unnamed character” in shows like Perry Mason, Gunsmoke and Star Trek, all while he supported himself between acting gigs working for the New York City Department of Sanitation. Though most of his work is for TV, he also appeared in several movies. From Hang ‘em High to Go Tell The Spartans and Ice Station Zebra, you’d see his handsome, craggy face, usually as one of the bad guys. By the 80s and 90s, he was working regularly in shows like Dallas, Murder She Wrote and Highway To Heaven. F

Welcome To The Radio Gulag

ALL of the big North American radio companies are hurtin’ for certain right now. Major debt issues are hounding the big guys, rumors of bankruptcy abound and total radio revenue continues to decline. Digital revenues keep going up beyond television’s lofty numbers and mobile isn’t far behind, all leaving radio in the dust of an empty bank vault. Frustrations pile on frustrations for the big radio players. There is incontrovertible data showing superior reach, local strength and the potential for full-on interaction that should be boosting radio revenue into the stratosphere…except it isn’t. There are dozens of factors, no doubt, but I think there is one culprit above all others. The sad thi

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