I grew up (sort of) as a goat-ropin', tea-sippin', Dallas Cowboys fan, complete with Tony Lama boots and a Stetson Hat, on the shores of Lake Worth on the West side of Fort Worth, Texas. How I never got involved in Country radio until a few years ago is truly a mystery. If I had, I might've been sitting in this guys chair at 96.3 KSCS/Dallas. Meet local boy who grew up in Fort Worth, done good, Randall Wright. He is the talented craftsman behind the imaging you'll hear on both 96.3 KSCS and (KPLX 99.5) The Wolf, all over the Dallas/Fort Worth Metroplex.
Like a lot of the Country Radio producers I work with, Randall brings a Top 40 sensibility to the format, keeping it all pumped up with energy and fun. This is NOT your grandpappy's radio station! It's a supercharged, free-wheeling, new country music powerhouse that is constantly out and about with concerts at Billy-Bob's or the Gexa Energy Pavilion. As you'll hear in his production sampler, this radio station is too big for one VO. Alan Peck and Kelly Kelly Kelly join me on many promos for a much larger than life attitude.
Like many, he started in radio as a promotion assistant, handing out T-shirts and koozies to listeners at station events. I had hoped to get up to Dallas this weekend to hear his tale of ascension to the Creative Services Director of not just one, but TWO of the legendary Country stations in the world over a couple of long-necks, but circumstances have postponed my Big D trip to later in the month.
Of course, that'll depend on whether he's traveling too. He does that a lot all over the US and around the world. Check him out on FB for some of his pictures of London, Moscow and one of the most beautiful cities of the world, Saint Petersburg, Russia.
In the meantime, a sampling of his excellent work is in order HERE. When he sent me this batch of his latest, he said, "Great imaging that expresses the true attitude of a station, very much IS the difference between an OK radio frequency and a great one." Truer words have never been spoken.
