As promised at the end of Automating Your Reverb, this tutorial takes it to the next level with Automating Your Plug-Ins.
Several people have written to say that while they find these interesting, they don’t use Pro Tools, so they’re not as helpful as they thought they would be. It’s true, so far this has been a very tech-oriented VLOG, and being a Pro Tools guy, they’re naturally about how to do things with that DAW. So I have decided, the next one will be a bit more on the “Art” side of our craft as I delve into Branding.
An awful lot has been written about branding; what it is and how to achieve it, but I’ve found that most of what has gone on before is not really relevant to what we do as radio producers. Hopefully, the next tutorial will help us all get onto the same page. Successful branding can turn your radio station from just a spot on the dial to an absolute “best friend” of the avid listener, and a “really cool place” to the casual one. Understanding branding will put your mind in exactly the right place to give all your production that something special that will set it apart.
In the meantime, here is this week’s tutorial. I hope you enjoy it.